Microsoft Dynamics CRM Development services

Microsoft Dynamics is a comprehensive suite of business applications designed to help organisations streamline their processes, improve customer engagement, and make data-driven decisions. It encompasses a range of software solutions that cover various aspects of business operations, including customer relationship management (CRM) and enterprise resource planning (ERP).

Microsoft Dynamic CRM Development


We offer Microsoft Dynamics CRM services that boost business productivity by streamlining the business process. Our experience in the development of Dynamics CRM will let the client manage customers effectively. Our CRM solution will let you smoothly integrate it with existing technology and streamline the business processes to boost business profitability.

Full technical expertise and knowledge of the latest tools like Dynamics connector to smoothly integrate Microsoft Dynamics CRM with third-party apps and other platforms to improve functionalities for boosting customer experience. Upon third party API integration with CRM employees will be better equipped to effectively handle customer queries. This will result in better customer handling and improved service quality, a pre-requisite to improve ROI.




Dynamics CRM is a full customer relationship management suite with marketing, sales, social insight, and customer service capabilities. Dynamics CRM enables businesses to track and manage processes for customers from the inception of the contract to pre-sale support. These capabilities not only help develop a better customer relationship but also help reduce cost and thereby, increase profitability. With our Dynamics CRM development services, you can create powerful applications that can be integrated into the platform to take your customer engagement to a whole new level.

Key Components of Dynamics 365 Applications

Customer Engagement (CRM)

Dynamics 365 includes applications like Sales, Customer Service, Marketing, and Field Service, all geared towards enhancing customer interactions. These applications allow businesses to manage leads, opportunities, customer service requests, marketing campaigns, and field service operations in an integrated manner.

Finance and Operations (ERP)

This set of applications covers financial management, supply chain, manufacturing, and other operational aspects. Dynamics 365 for Finance and Operations streamlines financial processes, inventory management, and manufacturing operations, providing a holistic view of an organisation's resource utilisation.

Common Data Model (CDM)

The Common Data Model serves as the foundation for Microsoft Dynamics, providing a standardised and extensible data schema. It allows seamless data integration across different applications within the suite, promoting consistency and facilitating the flow of information between modules.

Power Platform Integration

Microsoft's Power Platform, consisting of Power BI, Power Apps, and Power Automate, is tightly integrated with Dynamics. Power BI enables advanced analytics and reporting, Power Apps allows for custom app development, and Power Automate automates workflows, enhancing overall efficiency and productivity.

Azure Integration

As Dynamics is part of the Microsoft ecosystem, it integrates with Azure services for additional capabilities. Azure AI and machine learning services can be leveraged within Dynamics for advanced analytics, predictive insights, and automation.




Cloud-Based Infrastructure

Microsoft Dynamics is built on a cloud-based architecture, utilising Microsoft Azure as its underlying cloud platform. This enables scalability, flexibility, and accessibility from any device with an internet connection, promoting remote work and collaboration

Modular Design

The modular design of Dynamics allows organisations to adopt specific applications based on their needs. For instance, a company might start with Dynamics 365 for Sales and later integrate other modules like Marketing or Finance and Operations as its requirements evolve.

Common Data Service (CDS)

The Common Data Service is a crucial component that facilitates data sharing and integration across various applications within Dynamics 365. It ensures a unified data model, making it easier for different modules to work seamlessly together.

Security and Compliance

Dynamics incorporates robust security measures, including role-based access control and encryption, to safeguard sensitive data. Compliance with industry standards and regulations is also a priority, ensuring that organisations can meet legal requirements in their respective domains.

Frequently Asked Questions (FAQ) About Microsoft dynamic

Microsoft Dynamics is a suite of business applications that combines Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) functionalities. It offers a unified platform to help organisations streamline their processes, enhance customer engagement, and make data-driven decisions.
Microsoft Dynamics stands out for its seamless integration with other Microsoft products, such as Microsoft 365, Power BI, and Azure. This integration fosters a unified and familiar user experience. Additionally, Dynamics provides a modular and customizable approach, allowing organisations to tailor the system to their specific needs.
No, Microsoft Dynamics caters to businesses of all sizes. It offers scalable solutions, allowing organisations to start with specific applications and expand as their needs grow. Whether a small business or a large enterprise, Dynamics provides tools for customer relationship management, financial management, supply chain optimization, and more.
Microsoft Dynamics operates on a cloud-based infrastructure, leveraging Microsoft Azure. This cloud-based approach provides several advantages, including accessibility from anywhere with an internet connection, automatic updates, scalability, and enhanced collaboration among remote teams.
Yes, Microsoft Dynamics is highly customizable. Organisations can modify forms, workflows, and reports to align with their unique business processes. Power Apps, part of the Power Platform, can be used to create custom applications that seamlessly integrate with Dynamics.
Microsoft Dynamics is versatile and supports a wide range of industries, including manufacturing, retail, healthcare, finance, and more. Its adaptability and customization options make it suitable for diverse business environments.
With built-in artificial intelligence (AI) and analytics capabilities, Microsoft Dynamics empowers organisations to make data-driven decisions. Predictive analytics, AI-driven insights, and advanced reporting through Power BI provide valuable insights into business performance.
Microsoft Dynamics prioritises security with features such as role-based access control, encryption, and compliance with industry-specific regulations. This ensures the protection of sensitive data and helps organisations meet legal and regulatory requirements.
Yes, Microsoft offers a Nonprofit Accelerator for Dynamics 365. This industry-specific solution helps nonprofit organisations manage donor relationships, fundraising activities, and program delivery, addressing the unique needs of the nonprofit sector.
Microsoft Dynamics receives regular updates to introduce new features, improvements, and security patches. The frequency of updates may vary, but the consistent investment in development ensures that users benefit from the latest technologies and capabilities.

Introduction to Microsoft Dynamics

Microsoft Dynamics is a comprehensive suite of business applications designed to help organizations streamline their processes, improve customer engagement, and make data-driven decisions. This integrated platform encompasses a wide range of software solutions, including customer relationship management (CRM) and enterprise resource planning (ERP).

Microsoft Dynamics

Microsoft Dynamics is a comprehensive suite of business applications designed to help organizations streamline their processes, improve customer engagement, and make data-driven decisions. This integrated platform encompasses a wide range of software solutions, including customer relationship management (CRM) and enterprise resource planning (ERP).

Customization and Extensibility

Another notable aspect of Microsoft Dynamics is its extensibility and customization capabilities. Organizations can tailor the software to meet their specific needs and industry requirements, ensuring it evolves alongside the business.

Security and Compliance

Security and compliance are prioritized in Microsoft Dynamics, with features such as role-based security, audit trails, and adherence to industry-specific regulatory requirements.

CRM Capabilities in Microsoft Dynamics

In the realm of CRM, Microsoft Dynamics offers powerful tools for managing customer interactions and relationships. Dynamics 365 for Sales, for example, provides features for tracking leads, managing opportunities, and analyzing sales data. This enables sales teams to make informed decisions and prioritize efforts to maximize revenue.

ERP Capabilities in Microsoft Dynamics

On the ERP side, Dynamics 365 for Finance and Operations assists organizations in managing their financial processes, supply chain, and manufacturing operations. It enables better planning, resource management, and optimization of business operations and enhancing overall productivity.

Cloud-Based Collaboration and Accessibility

The cloud-based nature of Microsoft Dynamics 365 brings additional advantages, allowing real-time collaboration and access to information from anywhere with an internet connection. This is particularly beneficial in today's business landscape with the rise of remote work and decentralized teams.

Artificial Intelligence and Analytics in Microsoft Dynamics

Microsoft Dynamics includes built-in artificial intelligence (AI) and analytics capabilities. These features empower organizations to derive valuable insights from their data, enabling data-driven decision-making.

Centralizing Business Functions with Microsoft Dynamics

At its core, Microsoft Dynamics aims to integrate and centralize critical business functions, providing a unified platform for managing various aspects of an organization's operations. The suite includes applications such as Dynamics 365 for Sales and more.

Integration with Microsoft Products and Services

Microsoft Dynamics benefits from integration with other Microsoft products and services, including seamless integration with Microsoft 365 for enhanced collaboration and Power BI for advanced business analytics and reporting.

Dynamics 365: Bridging the Gap Between ERP and CRM

One of the key components of Microsoft Dynamics is Dynamics 365, a cloud-based suite that seamlessly combines ERP and CRM capabilities. This integration breaks down silos between different departments and functions, fostering collaboration and improving overall efficiency.

Why Microsoft Dynamics Is Used

Microsoft Dynamics is widely used by organisations across various industries for several compelling reasons. From improving customer relationships to streamlining business operations, Microsoft Dynamics offers a comprehensive suite of applications that cater to the diverse needs of modern businesses.

Unified Platform

Microsoft Dynamics brings together CRM and ERP functionalities in a unified platform. This integration is crucial for businesses looking to break down silos between different departments. With a centralised system, organisations can seamlessly manage customer interactions

Customer Relationship Management (CRM)

Dynamics includes robust CRM applications such as Dynamics 365 for Sales and Customer Service. These tools empower organisations to build and nurture strong customer relationships. Features like lead management, opportunity tracking, and customer service automation contribute to improved customer satisfaction and loyalty.

Enterprise Resource Planning (ERP):

For organisations seeking comprehensive control over their business processes, Dynamics offers ERP functionalities through applications like Dynamics 365 for Finance and Operations. This covers financial management, supply chain optimization, and manufacturing operations, providing a holistic view of an organisation's resources.

Cloud-Based Accessibility

Microsoft Dynamics operates on a cloud-based infrastructure, leveraging Microsoft Azure. This not only ensures scalability and flexibility but also facilitates remote access. In a world where remote work is increasingly prevalent, the cloud-based nature of Dynamics allows teams to collaborate and access critical business information from anywhere with an internet connection.

Integration with Microsoft Ecosystem

As part of the larger Microsoft ecosystem, Dynamics seamlessly integrates with other Microsoft products and services. This includes integration with Microsoft 365 for enhanced collaboration, Power BI for advanced analytics, and Azure for additional cloud services.

Customization and Flexibility

Microsoft Dynamics is highly customizable, allowing organisations to tailor the system to their specific needs. Businesses can modify forms, workflows, and reports to align with their unique processes. The use of Power Apps further extends the customization capabilities, enabling the creation of custom applications that integrate seamlessly with Dynamics.

Data-Driven Decision-Making

With built-in artificial intelligence (AI) and analytics capabilities, Dynamics empowers organisations to make data-driven decisions. Predictive analytics can forecast sales trends, AI-driven insights can offer recommendations for improving customer engagement, and advanced reporting through Power BI provides a comprehensive view of business performance.

Automation and Workflow Efficiency

The Power Platform, comprising Power Automate, allows organisations to automate workflows and processes within Dynamics. This not only reduces manual effort but also enhances overall workflow efficiency. Automation can be applied to approval processes, notifications, and data validation, ensuring smooth operations.

Security and Compliance

Microsoft Dynamics places a strong emphasis on security and compliance. With features like role-based access control, encryption, and adherence to industry-specific regulations, organisations can trust that their sensitive data is protected. This is especially important in industries with stringent compliance requirements.

Scalability for Growth

Microsoft Dynamics is designed to scale alongside the growth of an organisation. Whether a small business or a large enterprise, companies can start with specific applications and expand their usage as their needs evolve. This scalability makes Dynamics a suitable solution for businesses of varying sizes.

Typical Workflow

Data Entry and Collection

Users start by entering and collecting data within the Dynamics applications. This can include information related to customers, sales opportunities, service requests, financial transactions, and more.

Integration and Data Flow

The Common Data Service plays a pivotal role in ensuring that data seamlessly flows between different applications. For instance, information entered in the Sales module can be automatically integrated with Finance and Operations, providing a unified view of customer interactions and financial transactions.

Automation and Workflows

Power Automate allows organisations to automate workflows and processes within Dynamics. This can include approval processes, notification systems, and data validation, reducing manual effort and minimising errors.

Analytics and Reporting

Power BI enables users to generate advanced analytics and reports based on the data stored in Dynamics. This empowers organisations to gain valuable insights into their operations, customer behaviour, and overall performance.

Customer Engagement

In the CRM components, such as Dynamics 365 for Sales, the system supports customer engagement by tracking interactions, managing leads, and providing tools for sales teams to nurture and convert opportunities.

Operational Management

For ERP functionalities, Dynamics 365 for Finance and Operations allows organisations to manage financial transactions, optimise supply chain processes, and oversee manufacturing operations. This contributes to efficient resource utilisation and cost management.

Customization and Extensibility

Organisations can customise Dynamics to align with their specific needs. This involves tailoring forms, workflows, and reports to match unique business processes. Power Apps can be employed for creating custom applications that seamlessly integrate with Dynamics.

Collaboration and Communication

Integration with Microsoft 365 tools, such as Microsoft Teams, enhances collaboration and communication. This is particularly crucial in today's dynamic work environments where teams may be distributed geographically.

Continuous Improvement

Microsoft Dynamics supports organisations in their pursuit of continuous improvement. Through the use of AI and machine learning capabilities, the system can provide predictive insights, helping businesses anticipate trends, identify areas for improvement, and make data-driven decisions.

Unknown Facts Of Microsoft Dynamics

Origins in Acquisition

Microsoft Dynamics did not originate as a standalone product but rather through a series of acquisitions. The initial foundation was laid with the acquisition of Great Plains Software in 2000, followed by the acquisition of Navision A/S in 2002. These formed the basis for what eventually became Dynamics GP and Dynamics NAV, respectively.

Dynamics AX Rebranding

Dynamics AX, an ERP solution, underwent a rebranding in 2016. It was renamed Dynamics 365 for Operations, aligning it with Microsoft's strategy of integrating ERP and CRM capabilities under the broader Dynamics 365 umbrella.

Role-Tailored Design

Dynamics NAV, now part of Dynamics 365 Business Central, was known for its innovative role-tailored design. It allowed users to personalise their workspaces based on their roles, optimising efficiency and user experience.

Connection to SharePoint

Microsoft Dynamics CRM has deep integration with SharePoint, Microsoft's collaboration platform. This integration allows users to seamlessly access and manage documents within SharePoint directly from Dynamics, fostering better collaboration and document management.

Power BI Integration

Dynamics 365 integrates seamlessly with Power BI, Microsoft's business analytics tool. This integration enables users to create visually compelling reports and dashboards, gaining insights into their business data in real-time.

Retail Capabilities

Dynamics 365 Commerce, part of the Dynamics 365 suite, provides advanced retail capabilities. It covers areas such as point of sale, inventory management, and customer engagement, making it a comprehensive solution for businesses in the retail sector.

Nonprofit Accelerator

Microsoft has developed a Nonprofit Accelerator for Dynamics 365. This industry-specific solution assists nonprofit organisations in managing donor relationships, fundraising activities, and program delivery, addressing the unique needs of the nonprofit sector.

Integration with LinkedIn

Dynamics 365 Sales is integrated with LinkedIn, allowing users to leverage LinkedIn Sales Navigator data directly within the CRM system. This integration enhances the sales process by providing valuable insights into prospects and customer relationships.

Dual-Use Rights

Customers with Dynamics 365 licences have "dual-use rights," meaning they can access both the online (cloud) and on-premises (local server) versions of the software. This flexibility accommodates varying business preferences and compliance requirements.

Adaptive Cards in Dynamics 365 Virtual Agent

Dynamics 365 Virtual Agent for Customer Service supports Adaptive Cards, a technology that allows the creation of interactive and dynamic cards within chat interfaces. This enhances the chatbot experience, providing users with more engaging and personalised interactions.

Why Choose BSIT For Microsoft Dynamics?


We have 6+ years of experience in Dynamics CRM Consulting Services.

We have a team of certified Dynamics 365 consultants to assist clients across the globe.

We’ve served large businesses and enterprises to increase operational capabilities and provide their customers with quality services.

Our professional mastered the latest technologies, stay up to date and can execute any complex tasks regarding Dynamics 365.

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